News

Michael Anderson Creates Eco-Friendly Billboard for Target 

Sep 04 2009 - Oct 31 2009

Press Release

Marlborough Gallery is pleased to announce Michael Anderson’s participation in a unique collaboration with Target and heralded designer Anna Sui.  Anderson is one of four contemporary artists commissioned by Target to create original collages using New York City iconography and the Target Bullseye, which have been translated into monumental works on vinyl for Target’s Times Square billboards.  The billboards will be on view through October 31st.

Following their time on 42nd street, the vinyl will be restyled into 1,600 tote bags designed by Ms. Sui and available for sale on Target’s website. Consumers will be able to choose which of the four artists’ work will be used in creating their unique bag at target.com/billboardbag. To read more see NY Times Media Decoder Blog, CNBC.com, Treehugger.com, Nylon Magazine, and GreenDaily.com.

View more work by Michael Anderson

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Summary: Target to Transform Michael Anderson Billboard into Tote Bags